Being a long time client for communications design work, when the time came Max Planck Digital Library, a renowned service provider for the science community, asked us to refresh their brand identity.

The goal was clear: Achieve a fresher, modern and digital look that emphasizes the organization’s purpose inside the Max Planck global network: To provide scientists with services which help them reach their goals faster and more hassle-free.

Consequentially, when the MPDL moved into a new office space we were task to take care of space branding. We came up with a subtle sign language for orientation, a fully custom design for office signage and two stand out art pieces – a large neon head and an anamorphic installation.

And we threw in a couple of AI generated logos to top things off.

Photos: Nicolas Droessel

More content to follow – project is ongoing.